Right when I thought this ad campaign couldn't get any better, THE MAN YOUR MAN COULD SMELL LIKE upped the ante by posting videos, over the past two days, of the lead character replying directly to specific YouTube and Twitter users who posted comments and questions. When you watch the video replies, some part of your brain is going: But wait, he's not real. Why is a fake character having a conversation with real people by addressing them using their YouTube login names? Sounds bizarre, but it works.