AFI FEST 2010: DIGITAL MARKETING FOR 21st CENTURY MOVIES: How to get the social-web-mobile mix just right

Event Summary

With a plethora of digital marketing options available these days, it's hard to know where to invest the most valuable resources you have as a filmmaker or film exec--your time and your money. The fact that so many of the available digital marketing platforms are free or low cost adds to the confusion. When is the appropriate time to start a blog, Facebook Page, or Twitter account for your film? How much do mobile apps really cost? And are they worth it, in terms of marketing effectiveness? A group of experienced industry execs will tackle these questions and more at this AFI FEST discussion, produced by Jigsaw Global and Genius Effect Media Group.

Tickets or festival passes are required for admission. 

Panelists include:

• Evan Fisk, Sr. Producer at Trigger LA (www.triggerglobal.com), an interactive creative agency that has worked on projects for SALT, THE GREEN HORNET, SPIDER-MAN 3, DISTRICT 9, and 2012

• Kaz Brecher, VP of Interactive Strategy & Production at Sprout (http://sproutinc.com), which creates social media, web, and mobile ad solutions for clients, such as Disney, Warner Bros., HBO, and MTV.

• Wendy Cohen, Manager of Community and Alliances at Participant Media, which released WAITING FOR 'SUPERMAN,' FOOD, INC., CHARLIE WILSON'S WAR, and THE COVE.

WHEN: Saturday, November 6th, from 4-5 pm
WHERE: AFI FEST Cinema Lounge at the Hollywood Roosevelt Hotel, 7000 Hollywood Boulevard, Los Angeles, CA 90028
COST: Free, but a ticket or AFI FEST PASS is required for entry. Applicable passes include: Filmmaker, Patron, Press, Guest, and Cinepass. Click here to reserve your ticket.