Multiplatform production & marketing

Oct 28-Nov 11, 2011 Los Angeles, CA

Event Summary

Lisa Osborne is joining Carnegie-Mellon University as an adjunct faculty member to teach a digital media course for second-year students in the Master of Entertainment Industry Management program. MEIM is a collaborative academic initiative of the H. John Heinz III College and the College of Fine Arts. 

 

The course, MULTIPLATFORM PRODUCTION & MARKETING, uses real-world case studies to explore how successful multiplatform marketing often relies on production decisions made many months before the launch of a campaign. Nowadays, the best entertainment marketing campaigns combine digital, traditional, and physical promotions. The course highlights the key roles involved in designing such campaigns and the complex inter-departmental collaboration necessary to execute them effectively. It also identifies common elements of great marketing strategies and explores current trends in TV, film, and game marketing.

 

Course number: 93.863
Fall semester, 2011

 

KEY QUESTIONS:

• What are the key issues involved in managing a digital workflow?
• How can a manager position a project for success?
• Which departments are essential to the production process?
• What are some strategies for managing a decentralized production process effectively across business units that report to different executives?
• What are some trends in digital marketing for film, TV, and games?

 

GUEST SPEAKERS:
Kaz Brecher, VP of Business Solutions for Morphlabs, Inc.
Additional speakers TBD

 

FOR MORE INFO ON THE MEIM PROGRAM:
Overview of the MEIM program
MEIM course list