Jigsaw Global is pleased to announce that Founder Lisa Osborne will be teaching a digital media class this fall for Carnegie-Mellon University's Master of Entertainment Industry Management program. An innovative hybrid of business school and film school, the master's degree program requires its students to spend their first year in Pittsburgh and their second year in Los Angeles, working full-time and taking classes two days a week. Jigsaw produced a panel for MEIM students at SXSW Film 2010 and gave them a talk at Sundance Film Festival in 2011, so bringing Osborne on board as an adjunct professor is a natural next step.

"Multiplatform Production & Marketing" will run from October 28-November 11, 2011. It is a 9.75-hour elective, open to second-year students. The class will use "real-world case studies to explore how successful multiplatform marketing often relies on production decisions made many months before the launch of a campaign. Nowadays, the best entertainment marketing campaigns combine digital, traditional, and physical promotions. The course highlights the key roles involved in designing such campaigns and the complex inter-departmental collaboration necessary to execute them effectively. It also identifies common elements of great marketing strategies and explores current trends in TV, film, and game marketing." 

Other adjunct faculty for the MEIM program include EA's Tripp Wood ("Business Development"), Fox's Matt Glotzer ("Digital Media Strategies"), Chestnut Ridge's Paula Wagner ("Navigating the Practical Realities of the Film Industry"), NBC Universal's Jeffrey Schneider ("Television Economics"), and The NBC Agency's Tim Anderson ("TV Marketing & Advertising").