Sabrina Caluori is Director, Social Media and Marketing, for Home Box Office, responsible for the management of over 35+ HBO properties on Facebook, Twitter and YouTube including the primary brand accounts. She was named to this position in September 2007.
An experienced digital marketer with nearly 10 years experience overseeing the development and execution of interactive campaigns for major entertainment properties, she has increased HBO's social media footprint by over 50% in the past year.
Prior to joining HBO, Caluori was an Account Director at Deep Focus, from 2003 to 2007, where she grew billings by more than 40%. Her unique ability to marry digital media, creative and publicity into an integrated campaign allowed her to easily win and grow client business with HBO, Miramax, Court TV, Picturehouse and Comedy Central.
Her tireless creative vision and unparalleled work ethic have led to multiple awards including a Cannes Lion for Best Integrated Campaign, a Webby for Best Entertainment Website, a Billboard Award for Most Innovative Use of Technology in Advertising, and a Shorty Award for the Best Entertainment Twitter Profile for the HBO series TRUE BLOOD.
Caluori holds a Bachelors degree from New College.
