SAG New Media, Hollywood MOVE, and Jigsaw Global are teaming up to help actors--especially actor-producers, actor-directors, and actor-writers--understand how to build better websites and apps by offering an "Introduction to Digital Media Production" class to SAG members. Many TV and film professionals use websites, mobile apps, and games on a daily basis, but have no idea how those products are created.
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Old Spice campaign rolls out Twitter-style @reply videos on YouTube
Right when I thought this ad campaign couldn't get any better, THE MAN YOUR MAN COULD SMELL LIKE upped the ante by posting videos, over the past two days, of the lead character replying directly to specific YouTube and Twitter users who posted comments and questions. When you watch the video replies, some part of your brain is going: But wait, he's not real. Why is a fake character having a conversation with real people by addressing them using their YouTube login names? Sounds bizarre, but it works.
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